A particular highlight in LQ's HR department's marketing mix is advertising on buses, which will be seen in and on local buses from October onwards. The focus of the campaign is to appeal to potential applicants.
LQ Mechatronik-Systeme is advertising in scheduled bus services in Heilbronn, Ludwigsburg, the Besigheim urban area and in Bietigheim itself. The aim is to make users of public transport in general more aware of LQ, as Ralf Bührer from the HR department explains. A teaser invites those interested in the job offers to contact LQ. He adds: “Bus advertising essentially fits very well within a multi-faceted recruitment marketing mix.”